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You are here:Home > News > BMW M GmbH 50 years

50 Jubilee of BMW M GmbH

On 24 May 2022, BMW M GmbH will celebrate its 50th anniversary. The BMW Group subsidiary has already started the anniversary year. BMW M models and BMWs with an M Sport package will be available with the historic BMW Motorsport logo. In addition, 50 iconic and historically significant BMW M body colours will be launched for selected models. These include the colours Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imolarot or Frozen Marina Bay Blue. The colours refer to the different phases of the 50-year history of BMW M.

BMW M 50 YEARS BENEFIT PACKAGE

Benefit packages have been compiled for (almost) all BMW models, all of which consist of various M Performance parts for your BMW. Moreover, you will now receive a 15% discount on all BMW M 50 years benefit packages. Would you like to know which benefit package has been put together for your BMW? Use the button below to view all benefit packages per model.

Advantage packages BMW M

BMW Motorsport logo

The logo will appear on the front, rear and wheel hubs. The iconic logo radiates passion for racing and represents the origins of the BMW M brand. The unique logo will be available for order from the end of January 2022.

The BMW Motorsport logo was first used in 1973 for the racing car of BMW Motorsport GmbH, which had been founded a year earlier. In 1978, with the debut of the BMW M1, the logo with the three coloured stripes leaning against the M followed. The legendary BMW M1 was the only BMW M High-Performance production model to wear the historic motorsport emblem along with the three stripes. Since 1993, BMW Motorsport GmbH has continued as BMW M GmbH. Franciscus van Meel, Chairman of the Board of Managament of BMW M GmbH, says it will be a great year: "We will celebrate with unique products and great performances. The M has long been regarded as the most powerful letter in the world. In our anniversary year, the letter is more powerful than ever before."

BMW M GmbH is facing a promising year. In the course of 2022, the brand will introduce a BMW M3 Touring for the first time. There will also be a special version of the BMW M4 Coupé. The development of the successor to the successful BMW M2 is also at an advanced stage. The first electrified high-performance model in history will also appear in the anniversary year of BMW M GmbH: the BMW M. The button below will keep you informed of these new models.

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