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In 1959, Sir Alec Issigonis designed the very first MINI. The car was suitable for four people, economical, compact and cheap. From the moment the first MINIs hit the road, they have never disappeared from the street scene. The striking design has grown with the years, but has always remained recognisable.
MINI stands for sustainability in terms of consumption and CO2 emissions as well as in production and operations. Through the use of innovative technology and efficient production processes, MINI ensures that with minimum resources, maximum results are achieved in terms of performance, manufacture and driving pleasure. Every MINI is equipped with convenient safety systems that ensure that, should something go wrong, the consequences for all occupants and other road users are limited. In addition, the cars feature the latest technical gadgets, such as MINI CONNECTED, which allows you to connect all your devices, a high-beam assistant, smart bonnet and more!
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The MINI John Cooper Works models are the fastest and most exclusive models from MINI. They have a sporty look and a deep exhaust note that make quite an impression. These rebellious cars are descended from the racing cars of John Cooper, also regarded as legends on wheels that won races.
Embrace the unexpected. Experience new pleasures. With the arrival of the MINI Electric, fully electric driving can now be experienced in the unique MINI style. The car combines sustainable mobility with the driving pleasure, expressive design and premium quality that are so characteristic of MINI. The first fully electric model from the British brand offers the typical pure MINI feeling and makes local emission-free driving possible.
The new MINI Electric is the first model to combine urban electromobility with the unique characteristics of the original in the premium compact car segment. The British marque's first all-electric model is a true MINI through and through. The concept is based on the MINI 3-door. The dimensions, design, space and interior of the new MINI Electric are clearly based on the conventionally powered model. During the development of this model it was already taken into account that the range would be extended with an all-electric model.
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